Build a relationship with your audience that doesn’t depend on algorithms.

What if you could build an engaged list of email subscribers who value your services, align with your values, and actually enjoy your emails?

Even better, what if you could do it with limited marketing and tech skills, and without investing in overpriced software?


Introducing List Lingo™

A user-friendly email marketing course for service providers. This course helps you take an authentic approach to marketing while saving money and seeing better results.

What’s included…

Module 1

This module covers all the basic concepts of email marketing. It also helps you lay the right foundation for your funnel by helping you be intentional in your mission and strategy before you even start!

Module 2

This is a meaty, action-packed module where I walk you through how to create a lead magnet, landing page, and welcome sequence from scratch. You'll get on-screen tech and copy tutorials walking you through each part of the process. You'll also get all the templates you need from me to get started.

Module 3

You'll learn how to get subscribers (the easy way), create content for social media that grows your list, learn where to share your lead magnet, and get the advanced growth strategies I used to grow my email list.

Module 4

This module teaches you how to write email copy your subscribers will love so that they're engaged and remain subscribed! It covers how to find the right email topics, how to quickly plan multiple months worth of emails, and my email copywriting process.


Lifetime Access

Get lifetime access to the course and any future updates.

An Incredible Price

You can join List Lingo™ for only $297! (The course is valued at $497.)


✔️Social media is changing every day (and you’re too busy to keep up)

✔️You don’t want to follow silly trends and compromise your values

✔️You want to build an audience that values your mission

And…you don’t want to be sales-y and annoying with your marketing efforts

When you join List Lingo™, you learn a simple, step-by-step process to build an email list from scratch and get your first 500 subscribers.

Because the truth is…

You don’t need 5K people on your list who don’t care about your offers.

You only need a small pool of high-quality leads to create conversions and earn money.

Instead of focusing on large numbers, I’ll teach you how to focus on quality and use the right strategies to attract subscribers who will buy from you.


If you have 1,000 subscribers and only 1️⃣5️⃣% are interested,

150 people are reading your emails.

But what if you had 500 subscribers with 4️⃣0️⃣% open rates? That’s 200 high-quality readers (that you didn't hustle as hard for).

“It’s not often that you find an individual with such talent that also has such a genuine heart – but that is just who [Jo] is.”

Abbey Ashley

CEO, The Virtual Savvy

Meet Your Mentor

Hey, I’m Jo...

A busy mom and Jesus lover. I'm also a copywriter and business coach for entrepreneurs of faith.

I’ve worked on email campaigns with 100K+ email subscribers. I’ve also worked with small lists of 300 or less.

I know the tactics that work for smaller-sized businesses, and I’m not blind-sighted by big, shiny numbers.

❌You think you don’t have the tech skills…

✔️But I walk you through how to set everything up with simple tools that are mostly free.

❌You don’t know what to say to your subscribers…
But I’ll teach you how to get topic ideas right from your ideal customers, and craft email copy that’s seasoned with personality and reflects your values.

❌You don’t have a big budget…

✔️But I share tools I use in my business that save me money, rather than the “mainstream” options that cost $100s.

Everything you learn in List Lingo™ will help you speak to your audience in a way that resonates and converts, without being sales-y or inauthentic. You can also apply everything you learn to client projects if you want to offer email marketing services.

Ready for simple, value-driven marketing that doesn’t depend on algorithms or silly trends?

List Lingo™ is valued at $497, but you can join today for only $297!

Have questions? Want to make sure List Lingo™ is right for you?
Email me directly at

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